Jason Lindquist (jlindquist) wrote,
Jason Lindquist
jlindquist

Either you rock, or you suck...

WLUP-FM was sold this week by Bonneville Broadcasting to Emmis Communications. Bonneville bought the Loop off Evergreen Media back in '97 (Evergreen is now known as Chancellor, for those who follow the broadcast business,) and was responsible for bringing back the old 70s-80s black-and-white logo. Given the name, I assumed Bonneville's ownership was in Utah (home of the salt flats) and likely partly-to-heavily Mormon. As it turns out, the LDS Church itself owns the company. I'm a little surprised, as I didn't think such a sanctimonious bunch would get into the business of selling sex-and-drugs-laced rock and roll. But it would explain why the Loop, while returning to its AOR rock roots, didn't also try to reach for the edgier personality elements again that had made it a Chicago powerhouse in the '80s and early '90s. I don't think they'd go for broadcasting out on Michigan Avenue in December in your underwear, even in the sacred skivvies.

Emmis currently owns WKQX-FM (Q101,) home of morning dimwit Mancow Muller. They are certain to take the leash off Loop management, and hopefully they'll bring in some brash air talent, though smarter than Manqueer. People seem to think they'll move him over to the Loop to kickstart it, but I hope not...
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